A note on the role of cause type in cause-related marketing

By Barbara A. Lafferty, D. Edmondson. 2014

90 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/872b48025f284ec1aad2b34f68cc5a05b8dda222

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Weichun Zhu
2. Olivia Kolo
3. Hongwei He
4. Dennis S. Gouran

In Organizational Behavior and Human Resource Management

1. Weichun Zhu
2. Olivia Kolo
3. Hongwei He
4. Dennis S. Gouran

In Sociology and Political Science

1. Weichun Zhu
2. Olivia Kolo
3. Hongwei He
4. Dennis S. Gouran
5. Iryna Gurevych
6. Ivan Habernal

Citations in the corpus

• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, methodology): “We applied two causes in line with previous work concerning influences on cause-related marketing effectiveness (Lafferty and Edmondson, 2014; Robinson et al., 2012).”