The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions

By Barbara A. Lafferty, Ronald E. Goldsmith, S. Newell. 2002

530 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/4488f70a5de48eebfa21ef80fff56e739222337b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. J. Sweeney
2. Joffre Swait
3. Hanqun Song
4. Jong-Hyeong Kim
5. A. Sutantoputra
6. J. Reardon
7. T. Cornwell
8. Irena Vida

In Sociology and Political Science

1. Hanqun Song
2. Jong-Hyeong Kim
3. J. Reardon
4. T. Cornwell
5. Joffre Swait
6. Irena Vida
7. J. Sweeney
8. Ravikanth Pappu

In Strategy and Management

1. Jong-Hyeong Kim
2. A. Sutantoputra
3. J. Sweeney
4. T. Karagiorgos

Citations in the corpus

• How smartphone advertising influences consumers' purchase intention (2019, background): “Advertising credibility is evaluated through the content of advertisements, being further influenced by a company’s credibility and the holder of the message (Goldsmith et al., 2000; Lafferty et al., 2002; Balasubraman et al., 2002).”
• The effects of brand credibility on customer loyalty (2008, background): “Research on the topic of company credibility, however, has focused largely on potential customers, typically of goods such as clothing and food (e.g., Keller and Aaker, 1992; Lafferty et al., 2002; Niedrich and Swain, 2003), in contrast to the present study which focuses on existing service customer”
• Social disclosure rating system for assessing firms' CSR reports (2009, background): “The external communication of CSR activities can help a firm to build a positive image among its stakeholders (Fombrun and Shanley, 1990; Lafferty et al., 2002).”
• The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies (2005, background): “from things such as the amount of shelf space a brand occupies, its country of origin (Bilkey and Nes, 1982; Leclerc and Schmitt, 1994), or informational cues (Goldsmith et al., 2000; Lafferty et al., 2002).”
• Celebrity endorsement, brand credibility and brand equity (2011, result): “While previous research has demonstrated that endorser credibility positively and significantly influences attitude towards the ad, attitude towards the brand shown in the ad and even purchase intention (Goldsmith et al., 2000; Lafferty et al., 2002; Lafferty and Goldsmith, 1999), the results of the”
• The influence of perceived credibility on purchase intention via competence and authenticity (2020, background): “For example, Lafferty et al. (2002) and Lim and Van der Heide (2015) found that the credibility of advertisements is a key factor determining purchase intention.”