Humaira Malik

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Humaira Malik trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Barbara A. Lafferty
  2. Sejung Marina Choi

Papers from Humaira Malik's perspective

Ordered by how strongly the researchers Humaira Malik trusts endorse each paper. Same corpus, a different order for every researcher.

  1. How Influential are Corporate Credibility and Endorser Attractiveness When Innovators React to Advertisements for a New High-Technology Product?
  2. An examination on multiple celebrity endorsers in advertising
  3. Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
  4. Threats to the External Validity of Brand Extension Research
  5. What if your dentist looked like Tom Cruise? Applying the match‐up hypothesis to a service encounter
  6. Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
  7. The development of a scale to measure perceived corporate credibility
  8. Social identity effects in a belief–attitude–intentions hierarchy: Implications for corporate sponsorship
  9. Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
  10. A Benefit Congruency Framework of Sales Promotion Effectiveness

Their papers