Threats to the External Validity of Brand Extension Research

By Richard R. Klink, Daniel C. Smith. 2001

428 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/05eb0ff60998894ad43debb543b3f3aa592a0dee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Ian Grime
2. G. Smith
3. Yu Xie
4. Adamantios Diamantopoulos
5. C. Baumgarth
6. Lawrence W. Barsalou
7. Barbara A. Lafferty
8. B. Loken

In Marketing

1. Virginie Maille
2. Justin Paul
3. Susanne Beck
4. Ian Grime
5. G. Smith
6. Yu Xie
7. Adamantios Diamantopoulos
8. Gordon Foxall

In Organizational Behavior and Human Resource Management

1. Barbara A. Lafferty
2. Susanne Beck
3. Ian Grime
4. Huifang Mao
5. G. Smith
6. Yu Xie
7. Adamantios Diamantopoulos
8. Gordon Foxall

Citations in the corpus

• Categorization theory and research in consumer psychology: category representation and category-based inference (2008, methodology): “Finally, Klink and Smith (2001) found that when individuating attribute information is avail­”
• Evaluations of co‐brands and spill‐over effects: further empirical results (2004, background): “(4) Limitation to one contact (Klink and Smith, 2001) with the co-brand: in reality a consumer makes many contacts with the co-brand (e.g. advertising) and there is often a sale on approval or a gift of samples, which leads to direct experience with the co-brand.”
• Consumer attitude toward brand extensions : An Integrative Model and Research Propositions (2003, background): “In agreement with Klink and Smith (2001) , it is argued that the”
• Toward a 'masstige' theory and strategy for marketing (2018, background): “Additionally, increasing the consumer’s exposure to the extended brand can increase the perceived fit with the parent brand (Klink and Smith, 2001).”
• How Influential are Corporate Credibility and Endorser Attractiveness When Innovators React to Advertisements for a New High-Technology Product? (2004, background): “Consumer innovativeness may not only influence whether consumers adopt a new product, it may also play a role in the perceptions of newness of the product (Klink and Smith, 2001).”
• Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model (2006, background): “Research has shown that providing detailed information interacts with the effect of extension fit (Klink and Smith 2001).”