A. Spry

Marketing · 2011

A researcher in the Science corpus: 1 paper; trusts 4 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

Whom A. Spry trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Boonghee Yoo
  2. Ronald E. Goldsmith
  3. Barbara A. Lafferty
  4. Naveen Donthu
  5. Tülin Erdem
  6. D. H. Dean
  7. D. Silvera

Who trusts A. Spry overall

  1. Abhishek Dwivedi
  2. Siyoung Chung
  3. Kofi Osei-Frimpong
  4. Hichang Cho
  5. Hugo Mercier
  6. Georgina Donkor
  7. L. Bergkvist
  8. Elmira Djafarova
  9. Jong-Hyeong Kim
  10. Cherng G. Ding

Papers from A. Spry's perspective

Ordered by how strongly the researchers A. Spry trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Dual Credibility Model: The Influence of Corporate and Endorser Credibility on Attitudes and Purchase Intentions
  2. Effects of TV brand placement on brand image
  3. Brands as Signals: A Cross-Country Validation Study:
  4. The impact of brand credibility on consumer price sensitivity
  5. When Bad Things Happen to the Endorsers of Good Products
  6. The effects of consumer knowledge on responses to event sponsorships
  7. Developing and validating a multidimensional consumer-based brand equity scale
  8. The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
  9. Consumer Response to a Firm's Endorser (Dis) Association Decisions
  10. Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links

Their papers