Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions

By Satish Nambisan, Robert A. Baron. Organ. Sci., 2010

297 citations recorded by the source corpus.

Subfields: Communication, Computer Science Applications, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/92192eefe68901c46bf3236cf225e3132f193d45

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Computer Science Applications

In Sociology and Political Science

Citations in the corpus

Information Technology and Product/Service Innovation: A Brief Assessment and Some Suggestions for Future Research (2013, unknown): “…mining tools, decision support systems, social media, and virtual simulation tools) to enable different product development activities (e.g., Becker, Salvatore, & Zirpoli, 2005; Chao-Ton, Yung-Hsin, & Sha, 2006; Hewett, 2009; Malins & Liapis, 2009; Nambisan & Baron, 2010; Xu, Li, Li, & Tang, 2007).”
Knowledge Collaboration in Online Communities (2011, background): “…von Hippel and von Krogh 2003), identity (Bagozzi and Dholakia 2006, Blanchard and Markus 2004, Ma and Agarwal 2007, Ren et al. 2007, Stewart and Gosain 2006), social capital (Nambisan and Baron 2010; Wasko and Faraj 2000, 2005; Wasko et al. 2009), and social exchange (Faraj and Johnson 2011).”
The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019, background): “For example, at the individual level, studies have examined individuals’ motivations to participate in (or contribute to) as well as to embrace ideas in collaborative, ecosystem/community-based, and/or crowd-based innovation and entrepreneurship (e.g. Antons and Piller, 2015; Jeppesen and Frederikse”
Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research (2012, background): “Notions such as “users as innovators” (Bogers, Afuah, & Bastian, 2010) and “collaborative innovation with customers” (Greer & Lei, in press; Lettl, Herstatt, & Gemuenden, 2006; Nambisan & Baron, 2010) have been adopted to describe this rising phenomenon.”
Leveraging Information Technology Infrastructure to Facilitate a Firm's Customer Agility and Competitive Activity: An Empirical Investigation (2012, background): “Our results suggest that It investments in customer-facing infrastructure do need to be made, and the liberating nature of the Web and the increasing awareness, involvement, and discrimination of consumers, coupled with their higher self-efficacy in the use of such tools [65], creates a proclivity f”
Customer engagement in a Facebook brand community (2012, background): “Customers may also seek social enhancement, which derives from the need to feel useful, recognized and needed in the community (Hars and Ou, 2002; Ho and Dempsey, 2010; Nambisan and Baron, 2010).”
The Core and Cosmopolitans: A Relational View of Innovation in User Communities (2012, background): “Each of these is recognized as valuable by both the Propellerhead employees and the user community members (Nambisan and Baron 2010).”
Value Creation and Value Capture in Open Innovation (2018, background): “Therefore, fairness is a fundamental concept when looking at open-innovation systems from a value perspective (e.g., Franke, Keinz, and Klausberger, 2013; Nambisan and Baron, 2010; Terwiesch and Xu, 2008).”
Impacts of Hedonic and Utilitarian User Motives on the Innovativeness of User-Developed Solutions: Motives for User-Developed Solutions (2015, unknown): “Further studies revealed that intrinsic motives, such as fun, curiosity, and learning/skill development also matter in these co-creation projects (e.g., Füller, 2006; Füller, Faullant, and Matzler, 2010; Nambisan and Baron, 2010).”