Consumer engagement in a virtual brand community: An exploratory analysis

By Roderick Brodie, A. Ilić, Biljana Juric, Linda D. Hollebeek. 2013

3,183 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e831bd07046dc1d328549b72fec4368a4782ea67

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In Organizational Behavior and Human Resource Management

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Citations in the corpus

The Psychological Mechanism of Brand Co-creation Engagement (2016, background): “Previous studies have indicated that consumer engagement can be considered as a vehicle that builds and strengthens consumer relationships, because it represents the interactive perspective of the consumer brand relationship, which affects consumer loyalty (Brodie et al. 2013).”
Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2018, background): “Brodie et al. (2013) Empirical ✓ ✓ ✓ CE leads to connection and emotional bonding, customer empowerment, customer loyalty and satisfaction, trust and commitment.”
How stories generate consumer engagement: An exploratory study (2019, background): “naturalistic interactions in online groups (Kozinets, 2002; Brodie et al. 2013).”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “Moreover, they reinstate the pivotal role that DBE plays in building a positive destination brand advocacy (Brodie et al., 2013; Hollebeek et al., 2016).”
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021, positive): “Conceptualized as a psychological state that involves consumers ’ passion for a brand based on the strength of the consumer-brand relationship (Brodie et al., 2013; Hollebeek et al., 2014, 2016), CBE has received extensive scholarly attention in recent years (Cheung et al., 2020b; Hollebeek et al.,…”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, background): “In doing so this paper examines the way, which positive and negative engagement manifest in relationship to differing engagement objects (Bowden et al., 2017; Brodie et al., 2013; Dessart et al., 2015, 2016).”
Customer engagement in a Facebook brand community (2012, background): “It entails the customer’s interactive experiences with the brand, is context-dependent and enhances consumers’ experienced brand value (Brodie et al., 2011a, b).”