Katherine N. Lemon

Marketing · 2001–2018

A researcher in the Science corpus: 12 papers; trusts 15 researchers and is trusted by 28 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 73 citations into it; #462 of 6,289 by trust here, #212 by citations
• Organizational Behavior and Human Resource Management — 62 citations into it; #951 of 8,741 by trust here, #580 by citations
• Sociology and Political Science — 12 citations into it
• Economics and Econometrics — 9 citations into it
• Statistics and Probability — 5 citations into it

Whom Katherine N. Lemon trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Peter C. Verhoef
2. Sunil Gupta
3. Ruth N. Bolton
4. V. Zeithaml
5. John D. C. Little
6. Kenneth Train
7. P. K. Kannan
8. Harry R. Commandeur
9. Daniel Kahneman
10. Alan R. Hevner

Who trusts Katherine N. Lemon overall

1. Xueming Luo
2. Peter C. Verhoef
3. Julián Villanueva
4. Vinay Kumar
5. Michael Haenlein
6. Michael Lewis
7. Christian Homburg
8. Jenny van Doorn
9. Dominique M. Hanssens
10. Jaap E. Wieringa

Papers from Katherine N. Lemon's perspective

Ordered by how strongly the researchers Katherine N. Lemon trusts endorse each paper. Same corpus, a different order for every researcher.

1. Implications of loyalty program membership and service experiences for customer retention and value
2. Strengthening the Satisfaction-Profit Chain
3. The mismanagement of customer loyalty. (Harvard Business Review)
4. Discrete Choice Methods with Simulation by Kenneth E. Train
5. A reference price model of brand choice for frequently purchased products.
6. CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking: Entitlements in the Market
7. Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
8. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
9. Price-Based Global Market Segmentation for Services
10. The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses

Their papers

• What Is the True Value of a Lost Customer? (2003) — 298 citations
• Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness (2004) — 248 citations
• Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision (2002) — 646 citations
• Why customers won't relate: Obstacles to relationship marketing engagement (2011) — 218 citations
• Gaining Customer Experience Insights That Matter (2018) — 253 citations
• Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2015) — 164 citations
• The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage (2009) — 127 citations
• Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision (2008) — 181 citations
• Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2004) — 2,159 citations
• Developing Synergies between Promotions and Brands in Different Price-Quality Tiers (2002) — 129 citations
• E-Service and the Consumer (2001) — 453 citations
• The Customer Pyramid: Creating and Serving Profitable Customers (2001) — 545 citations