Julián Villanueva

Marketing · 2007–2008

A researcher in the Science corpus: 3 papers; trusts 26 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 51 citations into it
• Organizational Behavior and Human Resource Management — 25 citations into it
• Management Science and Operations Research — 12 citations into it
• Strategy and Management — 11 citations into it
• Economics and Econometrics — 9 citations into it

Whom Julián Villanueva trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Michael Lewis
2. W. Reinartz
3. Gal Zauberman
4. Peter C. Verhoef
5. Jacquelyn S. Thomas
6. Roland T. Rust
7. V. Kumar
8. Charles F. Manski
9. Peter S. Fader
10. Aurélie Lemmens

Who trusts Julián Villanueva overall

1. Xueming Luo
2. David Godes
3. José C. Silva
4. Eitan Muller
5. Barak Libai
6. Cait Lamberton
7. Claes Fornell

Papers from Julián Villanueva's perspective

Ordered by how strongly the researchers Julián Villanueva trusts endorse each paper. Same corpus, a different order for every researcher.

1. The mismanagement of customer loyalty. (Harvard Business Review)
2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
3. Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
4. Linking Customer Assets to Financial Performance
5. A Methodology for Linking Customer Acquisition to Customer Retention
6. Impact of Sales Promotions on when, what, and how Much to Buy
7. Customer Relationship Management: A Databased Approach
8. Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
9. Models and Managers: The Concept of a Decision Calculus
10. Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model

Their papers

• Customer Equity: An Integral Part of Financial Reporting (2008) — 158 citations
• The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth (2008) — 648 citations
• Customer Equity: Measurement, Management and Research Opportunities (2007) — 150 citations