Developing Synergies between Promotions and Brands in Different Price-Quality Tiers

By Katherine N. Lemon, S. Nowlis. 2002

129 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/9c2ada8e52fab5a7bfef5e673df3e5d5f52fde1a

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In Marketing

1. Priyanka Verma

Citations in the corpus

• Impact of sales Promotion's benefits on perceived value: Does product category moderate the results? (2020, background): “Monetary promotions are found more effective than nonmonetary promotions (premiums) at high benefit levels (Palazon and Delgado-Ballester, 2009), at high brand awareness level (Alnazer, 2003) and for high tire brands (Lemon and Nowlis, 2002).”