Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

By Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef. 2008

181 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/11fb434568db9605cf108a37cc5895163771a2bd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Jenny van Doorn
  2. Peter C. Verhoef
  3. Ruth N. Bolton
  4. Martin Mende
  5. Mary Jo Bitner
  6. Christine Moorman
  7. Peter N. Golder
  8. D. Mitra

In Organizational Behavior and Human Resource Management

  1. Ruth N. Bolton
  2. Peter C. Verhoef
  3. Jenny van Doorn
  4. Martin Mende
  5. Mary Jo Bitner
  6. Christine Moorman
  7. Peter N. Golder
  8. D. Mitra

Citations in the corpus