Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
By Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef. 2008
181 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/11fb434568db9605cf108a37cc5895163771a2bd
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Jenny van Doorn
- Peter C. Verhoef
- Ruth N. Bolton
- Martin Mende
- Mary Jo Bitner
- Christine Moorman
- Peter N. Golder
- D. Mitra
In Organizational Behavior and Human Resource Management
- Ruth N. Bolton
- Peter C. Verhoef
- Jenny van Doorn
- Martin Mende
- Mary Jo Bitner
- Christine Moorman
- Peter N. Golder
- D. Mitra
Citations in the corpus
- Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth (2013, background): “Third, logit models are useful to examine customers’ relationship breadth (Bolton, Lemon, and Verhoef 2008; Shah et al. 2012), which is our focus.2 Tables 4, 5, and 1Note that we could not infer that these 224 customers defected from the firm.”
- What is Quality? An Integrative Framework of Processes and States (2012, methodology): “Our depiction of the quality evaluation process in Figure 2 builds on an extensive literature (e.g., Anderson, Fornell, and Lehmann 1994; Bolton and Drew 1991; Bolton, Lemon, and Verhoef 2008; Price and Arnould 1999; Steenkamp 1990; Zeithaml 1988).”
- Critical Incidents and the Impact of Satisfaction on Customer Share (2008, methodology): “We assess the stability of our model by drawing ten random samples that each contain 75% of our sample and running the model with these samples (for a similar procedure, see Bolton, Lemon, and Verhoef 2008).”