The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage

By Katherine N. Lemon, Florian von Wangenheim. 2009

127 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/072a278eebdae973108705d405de0bff635d5b77

Citations in the corpus

• Loyalty Programmes: Current Knowledge and Research Directions* (2012, unknown): “In an analysis of the airlines industry, Liu and Yang (2009) found that LPs had insignificant effects on the sales of companies with an average market share and LP saturation level.”