Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment

By J. Petersen, V. Kumar, Chang Jiang Scholar, Richard Technology, S. Lenny, D. Program In Marketing, J. M. Robinson, Denish Shah, Gayatri Shukla, Hongju Liu and 6 more. 2015

164 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/a2eb9c9821bd000e6250874eba18b3a484a058e6