Vinay Kumar

Marketing · with Baker · 2009–2018

A researcher in the Science corpus: 6 papers; trusts 35 researchers and is trusted by 8 researchers here, as inferred from the citation graph.

Subfields

Whom Vinay Kumar trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. R. Venkatesan
  2. Vikas Kumar
  3. W. Reinartz
  4. Roland T. Rust
  5. V. Zeithaml
  6. A. Krasnikov
  7. Denish Shah
  8. V. Kumar
  9. Vijay Kumar
  10. Michael Lewis

Who trusts Vinay Kumar overall

  1. K. Swani
  2. Jifeng Mu
  3. Ashwin Malshe
  4. J. Sheth
  5. Philippe Duverger
  6. Linda D. Hollebeek
  7. George R. Milne
  8. Stephen Louis Vargo
  9. Giana M. Eckhardt
  10. Sander F. M. Beckers

Papers from Vinay Kumar's perspective

Ordered by how strongly the researchers Vinay Kumar trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
  2. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
  3. The mismanagement of customer loyalty. (Harvard Business Review)
  4. The allocation of promotion budget to maximize customer equity
  5. Linking Customer Assets to Financial Performance
  6. Measuring Marketing Productivity: Current Knowledge and Future Directions
  7. Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
  8. Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns
  9. Customer Satisfaction and Stock Prices: High Returns, Low Risk:
  10. Strengthening the Satisfaction-Profit Chain

Their papers