Price-Based Global Market Segmentation for Services

By Ruth N. Bolton, M. Myers. 2003

174 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ed0034302ecba18ca29a5e23baa39b23409add7b

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In Organizational Behavior and Human Resource Management

Citations in the corpus

Opportunities for Innovation in the Delivery of Interactive Retail Services (2010, background): “Moreover, longitudinal studies have shown that consumers' use of interactive services, price sensitivity, perceptions of price fairness and perceived service quality influence each other over time in complex ways (Bolton and Lemon 1999; Bolton and Myers 2003).”
A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality (2010, background): “…or a region (i.e., cross-national analysis), and horizontal market segments, which exist across a group of countries that share certain characteristics (i.e., cross-cultural analysis) (Bolton and Myers 2003; Ter Hofstede, Steenkamp, and Wedel 1999; Tung 2008; Yavas, Verhage, and Green 1992).”
Creating consumer durable retailer customer loyalty through order fulfillment service operations (2008, background): “As a final note, the loyalty literature maintains that customers’ purchase behavior can be impacted by perceived product importance or criticality (Bolton and Myers, 2003; Ostrom and Iacobucci, 1995).”
Interactive Services: A Framework, Synthesis and Research Directions (2009, background): “Two notable exceptions are studies by Bolton and colleagues (Bolton and Lemon 1999; Bolton and Myers 2003). Both studies concern the pricing of technology-mediated interactive services — and they stress how customers' usage behavior and response to price are influenced by their experience using the ”
Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision (2008, background): “Thus, when a focal contract has poor service quality, the firm is likely to conclude that the service level on the focal contract is inadequate for its needs, so it is less likely to renew the contract (Bolton and Myers 2003).”