Sejung Marina Choi
Sociology and Political Science · 2004–2016
A researcher in the Science corpus: 8 papers; trusts 2 researchers and is trusted by 25 researchers here, as inferred from the citation graph.
Subfields
- Sociology and Political Science — 58 citations into it; #2,596 of 22,756 by trust here, #1,293 by citations
- Marketing — 41 citations into it; #691 of 6,289 by trust here, #451 by citations
- Organizational Behavior and Human Resource Management — 19 citations into it
Whom Sejung Marina Choi trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Sejung Marina Choi overall
- Yan Shan
- Akiko Arai
- Kofi Osei-Frimpong
- Xin-Jean Lim
- L. Bergkvist
- Kuan-Ju Chen
- D. White
- Jung Ah Lee
- Yong Jae Ko
- Georgina Donkor
Papers from Sejung Marina Choi's perspective
Ordered by how strongly the researchers Sejung Marina Choi trusts endorse each paper. Same corpus, a different order for every researcher.
- Virtual Community Attraction: Why People Hang Out Online (J. Comput. Mediat. Commun.)
- Uses and Gratifications Theory in the 21st Century
- MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites (Cyberpsychology, Behavior, and Social Networking)
- Predictors of Internet Use
- Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
- Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
- The Effect of Cultural Orientation on Consumer Responses to Personalization
- Attitudinal Effects of Combined Sponsorship and Sponsor's Prominence on Basketball in Europe (Journal of Advertising Research)
- Physical Place and Cyberplace: The Rise of Personalized Networking
- A Benefit Congruency Framework of Sales Promotion Effectiveness
Their papers
- Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2011) — 913 citations
- It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (2012) — 672 citations
- CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004) — 1,029 citations
- The Importance of Perceived Endorser Credibility in South Korean Advertising (2005) — 172 citations
- Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images (2007) — 281 citations
- Why we post selfies: Understanding motivations for posting pictures of oneself (2016) — 285 citations
- Dimensions of Luxury Brand Personality: Scale Development and Validation (2015) — 159 citations
- “I won't leave you although you disappoint me”: The interplay between satisfaction, investment, and alternatives in determining consumer–brand relationship commitment (2010) — 147 citations