Uses and Gratifications Theory in the 21st Century

By Thomas E. Ruggiero. 2000

2,760 citations recorded by the source corpus.

Subfields: Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/13e603af165fc0cf837011ebca4c7885ec19e2dc

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Citations in the corpus

Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2011, background): “…uses-and-gratifications approach to the Internet context and how they differ from the motives for traditional media (Ko, Cho, & Roberts, 2005; Korgaonkar & Wolin, 1999; Lin, 1999; Papacharissi & Rubin, 2000; Rodgers & Sheldon, 2002; Roy, 2009; Ruggiero, 2000; Stafford, Stafford, & Schkade, 2004).”
Watch, Share or Create: The Influence of Personality Traits and User Motivation on TikTok Mobile Video Usage (2020, background): “: [22] [23] [7]) on media usage behaviors.”
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement (2014, background): “Web information on celebrities is also instrumental in crossing the boundaries between celebrities and consumers, given its interactivity and demassification characteristics (Ruggiero 2000).”
Crime News and Racialized Beliefs: Understanding the Relationship Between Local News Viewing and Perceptions of African Americans and Crime (2008, background): “Countless studies have demonstrated that people are variably active media consumers (Rubin, 1993; Rubin, Rubin, & Piele, 2000; Ruggiero, 2000).”
An adoption framework for mobile augmented reality games: The case of Pokémon Go (2017, background): “U&GT is not without its critics (Ruggiero, 2000), but it remains one of the most widely applied theories in human communication research (Rubin, 2002).”
Social Media Use for News and Individuals' Social Capital, Civic Engagement and Political Participation (2012, background): “A related explanation for the positive relationship between SNS use, social capital and citizen engagement may be found in the uses and gratifications approach (Katz & Gurevitch, 1974; Ruggiero, 2000).”
Cultural differences in social networking site use: A comparative study of China and the United States (2013, background): “Others have discussed the applicability of the theory to understanding the use of all 21st century technology (Ruggiero, 2000).”
Young people's use of online social networking sites – a uses and gratifications perspective (2010, background): “Whilst researchers traditionally tended to emphasise the effects of media exposure on audiences, U and G theory espouses the need to consider what people do with media (Rubin, 2002; Ruggiero, 2000; Parker and Plank, 2000; O’Donohoe, 1994; Katz, 1959).”
Social media adoption: The role of media needs and innovation characteristics (2015, background): “The value of entertainment is attributed to the media ability to satisfy the user’s needs for emotional release and relief of anxiety (Lee & Ma, 2012; Ruggiero, 2000; Siekpe & Kamssu, 2005).”
Understanding Professional Athletes' Use of Twitter: A Content Analysis of Athlete Tweets (2010, background): “Seo and Green (2008) examined the motives for using sports-related Web sites, and Clavio (2008) studied the use of intercollegiate athletics message boards.”
Social motivations of live-streaming viewer engagement on Twitch (2018, background): “people actively seek out, consume, and participate in media that fulfil their individual needs and match their preferences better than other media options (Ruggiero, 2000; Shao, 2009).”
Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers (2014, background): “Uses-and-gratification theory has remained an influential framework, allowing researchers to understand the impact of new media in regard to audiences’ engagement with content (Ruggiero, 2000).”
Appreciation as Audience Response: Exploring Entertainment Gratifications beyond Hedonism. (2010, background): “Early and ongoing work from a uses and gratifications perspective has drawn attention to the multidimensionality of gratifications associated with media use (for overviews, see Katz, Blumler, & Gurevitch, 1973; Rubin, 2008; Ruggiero, 2000).”
Why Do Academics Use Academic Social Networking Sites (2017, background): “The theory offers a contrast to the critical perspective, which sees media consumers as passive agents who are prone to media manipulations and influences (Katz, Blumler, & Gurevitch, 1974; Rubin, 2002; Ruggiero, 2000).”
Determining Uses and Gratifications for the Internet (2004, background): “Many theorists believe that uses and gratifications is a research tradition eminently suited for Internet study (see Johnson & Kaye, 2003; Lin, 1999; Ruggiero, 2000; Weiser, 2001), because of the Internet’s media-like characteristics.”