Georgina Donkor
Marketing · 2019
A researcher in the Science corpus: 1 paper; trusts 12 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 25 citations into it
- Sociology and Political Science — 23 citations into it
- Gender Studies — 15 citations into it
- Information Systems and Management — 5 citations into it
Whom Georgina Donkor trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Sejung Marina Choi
- Adamantios Diamantopoulos
- Boonghee Yoo
- Lianxi Zhou
- C. Ranaweera
- A. Spry
- Joseph F. Hair
Papers from Georgina Donkor's perspective
Ordered by how strongly the researchers Georgina Donkor trusts endorse each paper. Same corpus, a different order for every researcher.
- Index Construction with Formative Indicators: An Alternative to Scale Development
- Developing and validating a multidimensional consumer-based brand equity scale
- The Importance of Perceived Endorser Credibility in South Korean Advertising
- Factors predicting the effectiveness of celebrity endorsement advertisements
- Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful? (Journal of Advertising Research)
- The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
- Selecting Celebrity Endorsers:The Practitioner's Perspective (Journal of Advertising Research)
- Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images
- An assessment of the use of partial least squares structural equation modeling in marketing research (Journal of the Academy of Marketing Science)
- A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants and Emerging Challenges (MIS Q.)