Dimensions of Luxury Brand Personality: Scale Development and Validation

By Y. Sung, Sejung Marina Choi, Hongmin Ahn, Young-A. Song. 2015

159 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/31672a566cab3d88c1aa75f72e82c5ad94e0429d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Sebastian Molinillo
2. Arnold Japutra
3. Bang Nguyen

In Marketing

1. Sebastian Molinillo
2. Arnold Japutra
3. Cheng-Hao Steve Chen
4. Bang Nguyen

In Strategy and Management

1. Bang Nguyen

Citations in the corpus

• Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty (2017, background): “For example, out of the brand personality dimensions developed by Aaker (1997), many studies mainly focus on two, namely, sincerity and excitement, respectively (e.g. Aaker et al., 2001; Hosany et al., 2006; Ivens and Valta, 2012; Rojas-Mendez et al., 2004; Sung et al., 2015).”