Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs.

By Jennifer L. Aaker, Verónica Benet‐Martínez, Jordi Garolera. Journal of Personality and Social Psychology, 2001

1,026 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f4657b434b3f696df6337c48710af3c846874326

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Citations in the corpus

Brand Personality Structures in the United States and Korea: Common and Culture-Specific Factors (2005, methodology): “Furthermore, this symbolic meaning (often called brand personality) can represent the values and beliefs of a culture (J. L. Aaker, Benet-Martinez, & Garolera, 2001 ).”
Brand personality appeal: conceptualization and empirical validation (2011, background): “Aaker 2000; J. L. Aaker et al. 2001; Swaminathan et al. 2009) and currently stands as the dominant brand personality scale in the marketing literature.”
Brand Personality Factor Based Models: A Critical Review (2012, background): “1, Aaker et al., 2001). following section will suggest that there are question marks over what, exactly, the models are measuring.”
Destination image and destination personality. (2007, neutral): “across cultures (e.g., Aaker, Benet-Martinez, & Garolera, 2001; Siguaw, Mattila, &”
Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale (2007, background): “Gürhan-Canlı and Maheswaran (2000), Aaker et al. (2001), and Yoo and Donthu (2002) also used the same product categories to test for cultural Journal of Marketing Management, Volume 23 JMM162 differences.”
Dimensions of Luxury Brand Personality: Scale Development and Validation (2015, background): “According to the hierarchy of luxury products developed by Alleres (1990), there are three levels of luxury goods: inaccessible luxury (i.”
Responsible and active brand personality: On the relationships with brand experience and key relationship constructs (2017, background): “…in which analyses at the individual brand level and/or situations in which consumers are an element of differentiation; and (3) its limited cross-cultural replicability – for instance, in Spain only three of the five factors emerged, whereas in Japan only four of them (Aaker et al., 2001).”
The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers (2010, methodology): “Aaker et al. (2001) also conducted a brand personality study in Japan in 2007, for which they slightly modified the brand personality scale released in 2001 exclusive for Japan, by taking different local and culture backgrounds into account, and established a new brand personality scale befitting…”