The Importance of Perceived Endorser Credibility in South Korean Advertising

By Carrie La Ferle, Sejung Marina Choi. 2005

172 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/60ea0f0bc4553661b811dd574c02224472fcf85d

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Citations in the corpus

Celebrity Entrepreneur Endorsement and Advertising Effectiveness (2014, background): “Many studies have also shown that celebrity endorsers favorably influenced important advertising effectiveness measures such as attitudes toward the ad (AAD), attitude toward the brand (ABR) and purchase intention (PIN) (Atkin & Block, 1983; La Ferle & Choi, 2005; Petty et al., 1983).”
To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands (2009, unknown): “Similarly, La Ferle and Choi (2005) found only a relatively small advantage of using an extremely well-known and liked celebrity over a non-celebrity, and based on these results, they suggested that a non-celebrity be a better use of company resources.”
Evaluating responses to celebrity endorsements using projective techniques (2012, background): “The three most influential contributions are source models ( La Ferle and Choi, 2005”
The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective (2019, methodology): “As already noted, it could be argued that the source theory propounds that the effectiveness of a message depends on the perceived level of expertise, attractiveness, familiarity, and trustworthiness of an endorser (Arai, Ko, & Ross, 2014; Erdogan, 1999; La-Ferle & Choi, 2005; Solomon, 2014).”
Celebrity endorsement, brand credibility and brand equity (2011, background): “Endorser credibility is a higher-order construct consisting of three sub-dimensions, attractiveness, expertise and trustworthiness, according to the source model theory ( La Ferle and Choi, 2005”
The effectiveness of celebrity endorsements: a meta-analysis (2016, background): “However, several studies investigating other issues in celebrity endorsements found strong effects when participants fully concentrated on the endorsements (e.g., *Friedman and Friedman 1979; *Kamins and Gupta 1994; *La Ferle and Choi 2005).”