MySpace and Facebook: Applying the Uses and Gratifications Theory to Exploring Friend-Networking Sites

By John Raacke, Jennifer Bonds-Raacke. Cyberpsychology, Behavior, and Social Networking, 2008

1,673 citations recorded by the source corpus.

Subfields: Communication, Education, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9df77827a3573fcafb4b32aa086db4709da425a8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Education

In Sociology and Political Science

Citations in the corpus

Make new friends or keep the old: Gender and personality differences in social networking use (2012, methodology): “With regard to online social networking, there has been some investigation of gender differences in social networking use (Boyd, 2007; Hargittai, 2008; Peluchette & Karl, 2008; Raacke & Bonds-Raacke, 2008).”
A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage (2012, background): “At the heart of online information transfer and social interaction (Raacke & Bonds-Raacke, 2008) are the most popular and fastest growing types of internet site (Nielsen-Wire, 2010): Social network sites (SNS).”
Facebook as a toolkit: A uses and gratification approach to unbundling feature use (2011, methodology): “In recent years, researchers have applied this approach to Internet use in order to identify a wide range of motivations driving the use of various online sites and services, including SNSs such as MySpace and Facebook (Papacharissi & Mendelson, 2011; Raacke & Bonds-Raacke, 2008).”
The uses and abuses of Facebook: A review of Facebook addiction (2014, background): “One of the first studies to examine the uses and gratifications of SNSs was performed by Raacke and Bonds-Raacke (2008).”
Young people's use of online social networking sites – a uses and gratifications perspective (2010, background): “Elsewhere, Raacke and Bonds-Raacke (2008) indicate that social networks provide a virtual platform where people of similar interests may gather to communicate, share and discuss ideas.”
Consumer activity in social media: Managerial approaches to consumers' social media behavior (2011, background): “Several studies focusing on consumers’ motivation have emerged recently (e.g. Ross et al., 2009; Raacke and Bonds-Raacke, 2008; Grace-Farfaglia et al., 2006).”
Uses and gratifications of a retired female athlete's twitter followers. (2010, methodology): “Raacke and Bonds-Raacke (2008) used a uses and gratifications approach to examine both participants and nonparticipants in the social networks MySpace and Facebook.”
Social media competitive analysis and text mining: A case study in the pizza industry (2013, neutral): “Typical activities supported by social media applications include branding (advertising, marketing, and content delivery), sales, customer care and support, product development and innovation (Culnan, McHugh, & Zubillaga, 2010; Di Gangi, Wasko, & Hooker, 2010). example is that many hotel chains…”
Facebook Addiction Among Turkish College Students: The Role of Psychological Health, Demographic, and Usage Characteristics (2013, neutral): “7 Although socio-demographics have been studied in SNS usage, their potential effects on addictive usage have not been explored so far.”
Social media effects on fostering online civic engagement and building citizen trust and trust in institutions (2014, background): “Others argue that gratification influences the use of social media for entertainment, information seeking, and social interaction (Dunne, Lawlor, & Rowley, 2010; Jung, Youn, & Mcclung, 2007; Raacke & Bonds-Raacke, 2008).”
The Relationship Between Body Image Concerns, Eating Disorders and Internet Use, Part II: An Integrated Theoretical Model (2016, background): “…been argued that gratifications theory is uniquely suited to exploring online communication and behaviors, particularly among adolescents, and it has been used to explain traditional Internet use and well as social media use (LaRose and Eastin 2004; Peter et al. 2005; Raacke and Bonds-Raacke 2008).”
Antecedents and effects of social network fatigue (2014, background): “…(Cheshire, Antin, & Churchill, 2010; Kwak, Chun, & Moon, 2011; Lampe, Ellison, & Steinfield, 2008; Moore & McElroy, 2012; Nov, Naaman, & Ye, 2010; Raacke & Bonds-Raacke, 2008; Thelwall, 2008; Wilkinson, & Thelwall, 2010) as well as stress-related studies in the context of use and adoption of…”