The Effect of Cultural Orientation on Consumer Responses to Personalization
By Thomas Kramer, Suri Spolter-Weisfeld, Maneesh Thakkar. 2007
135 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/4095b7102f711d430bfddf12f16e5f5c545f5bb9
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
- Richard E. Petty
- P. Briñol
- J. Teeny
- Joseph J. Siev
- You kyung Lee
- Thomas Kramer
- Zakary L. Tormala
- Derek D. Rucker
In Marketing
- P. Briñol
- Richard E. Petty
- J. Teeny
- Michael Chattalas
- You kyung Lee
- Sejung Marina Choi
- Thomas Kramer
- Hirokazu Takada
In Social Psychology
- Richard E. Petty
- P. Briñol
- J. Teeny
- Joseph J. Siev
- You kyung Lee
- Thomas Kramer
- Zakary L. Tormala
- Derek D. Rucker
Citations in the corpus
- A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “independent) self-construal, because interdependent consumers prefer to think about themselves as part of the group (vs. individuated; Kramer et al., 2007; Li et al., 2011).”
- A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism (2017, background): “Numerous studies support the assumption that more collectivistic individuals tend to perceive the psychological benefits of products by selecting those products that meet their social preferences [68,69].”
- Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2011, background): “The role of culture in communication has been frequently studied through the comparison of two prototype cultures – individualism vs. collectivism (Aaker & Maheswaran, 1997; Hofstede, 1980; Moon & Franke, 2000; Srite & Karahanna, 2006).”
- Measuring personal cultural orientations: scale development and validation (2010, unknown): “’s SCS (Kramer et al. 2007), whereas others find”
- The impact of national stereotypes on the country of origin effect: A conceptual framework (2008, background): “…because interest in this cultural dimension as demonstrated by prior research in general (Aaker and Maheswaran, 1997; Han and Shavitt, 1994; Hofstede, 2001; Kramer et al., 2007), as well as its impact on COO effects and national stereotypes (Gurhan-Canli and Maheswaran, 2000) in particular.”