Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability.

By Yuping Liu, Rong Yang. 2009

255 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/c207e3e521f098742230bf693442f9acedc84c6f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Els Breugelmans
2. Jie Zhang

In Organizational Behavior and Human Resource Management

1. Els Breugelmans
2. Jie Zhang

Citations in the corpus

• The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior (2012, background): “We expect this positive effect on LP membership to lead to a positive link to sales outcomes because prior research has found that LP membership can increase consumers’ purchase behavior, even after controlling for the self-selection nature of LP membership (e.g., Bolton, Kannan, and Bramlett 2000; ”