Developing a scale to measure the interactivity of websites

By Yuping Liu. Journal of Advertising Research, 2003

674 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/30aff46cc28227f7e06aeff4adc886ed10105bfc

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Citations in the corpus

The development and evaluation of a survey to measure user engagement (2010, background): “, Webster, Trevino, & Ryan, 1993; Finneran & Zhang, 2003), play (Mathwick & Rigdon, 2004), and interactivity (Liu, 2003) have been studied in these contexts, engagement has not.”
Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses (2019, background): “Interactive media allow for real-time two-way communication with for example feedback options or share buttons and for user control in the communication process with for example navigational features and language customization (e.g., Liu 2003; Liu and Shrum 2002).”
Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers’ Online Flow Experience (2012, background): “This definition reflects the multidimensionality of the interactivity construct (e.g., Liu 2003; Liu and Shrum 2002; McMillan and Hwang 2002; Song and Zinkhan 2008).”
Taking "Fun and Games" Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM) (2012, background): “Modified original scale from (Liu, 2003) to be more general so that it did not focus solely on Web sites.”
Determinants of Perceived Web Site Interactivity (2008, methodology): “We used existing measures of perceived interactivity (Liu 2003; McMillan and Hwang 2002; Wu 1999).”
Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance (2013, methodology): “Interactivity with peers and the teacher was measured using a subset of four items from Liu (2003) and McMillan and Hwang (2002).”
A validity and reliability study of the Attitudes toward Sustainable Development scale (2017, background): “The Cronbach’s alpha of .660 for the society factor was also accepted if it was low, because some reliability values lower than .70 were reported in other preliminary studies (Biasutti and Frezza 2009; Liu 2003), and also for factors with less than six items (Kyle, Graefe, and Manning 2005).”