Amanda B. Bower
Marketing · 2001–2012
A researcher in the Science corpus: 3 papers; trusts 1 researcher and is trusted by 11 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 11 citations into it; #1,151 of 6,289 by trust here, #1,858 by citations
- Organizational Behavior and Human Resource Management — 7 citations into it; #8,043 of 8,741 by trust here, #7,689 by citations
Whom Amanda B. Bower trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Amanda B. Bower overall
- D. Trampe
- Nathalie Fleck
- D. Stapel
- Robert Wheeler
- Vinay Kumar
- Linda Tuncay Zayer
- Michaël Korchia
- Jue Chen
- Sun Joo Grace Ahn
- Juha Munnukka
Papers from Amanda B. Bower's perspective
Ordered by how strongly the researchers Amanda B. Bower trusts endorse each paper. Same corpus, a different order for every researcher.
- Death to Dichotomizing
- A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
- Prospect theory: An analysis of decision under risk Econometrica 47
- Yielding to Temptation: Self‐Control Failure, Impulsive Purchasing, and Consumer Behavior
- The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products
- Consumer Choice between Hedonic and Utilitarian Goods
- Computational Tools for Probing Interactions in Multiple Linear Regression, Multilevel Modeling, and Latent Curve Analysis
- I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others
- Computational procedures for probing interactions in OLS and logistic regression: SPSS and SAS implementations (Behavior Research Methods)
- When moderation is mediated and mediation is moderated. (Journal of Personality and Social Psychology)
Their papers
- Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness (2001) — 190 citations
- Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns (2012) — 218 citations
- Is Beauty Best? Highly versus Normally Attractive Models in Advertising (2001) — 425 citations