Brand Personification through the Use of Spokespeople: An Exploratory Study of Ordinary Employees, CEOs, and Celebrities Featured in Advertising

By Nathalie Fleck, Géraldine Michel, V. Zeitoun. 2014

102 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e4cb178513d6fe50a7a85b168ab503db74c54a3e