Barbara J. Phillips

Marketing · 2000–2020

A researcher in the Science corpus: 9 papers; trusts 7 researchers and is trusted by 23 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 56 citations into it; #463 of 6,289 by trust here, #805 by citations
• Sociology and Political Science — 32 citations into it; #9,297 of 22,756 by trust here, #13,305 by citations
• Experimental and Cognitive Psychology — 19 citations into it; #938 of 9,731 by trust here, #1,666 by citations
• Social Psychology — 16 citations into it; #12,843 of 15,694 by trust here, #8,529 by citations
• Literature and Literary Theory — 13 citations into it; #371 of 2,496 by trust here, #434 by citations
• Human-Computer Interaction — 12 citations into it
• Gender Studies — 7 citations into it; #543 of 4,924 by trust here, #513 by citations

Whom Barbara J. Phillips trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Edward F. McQuarrie
2. David L. Mothersbaugh
3. David Mick
4. Vicki R. Lane
5. Dedre Gentner
6. Norbert Schwarz
7. Jennifer Edson Escalas
8. Herbert L. Colston
9. John T. Cacioppo
10. Frederic Brunel

Who trusts Barbara J. Phillips overall

1. Margot van Mulken
2. Edward F. McQuarrie
3. Magnus Söderlund
4. Se‐Hoon Jeong
5. Marjorie Delbaere
6. P. Lewinski
7. Hye Jin Yoon
8. Niclas Öhman
9. Andreu van Hooft
10. Marieke L. Fransen

Papers from Barbara J. Phillips's perspective

Ordered by how strongly the researchers Barbara J. Phillips trusts endorse each paper. Same corpus, a different order for every researcher.

1. Metaphors We Live by
2. Metacognitive Experiences in Consumer Judgment and Decision Making
3. Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
4. WHEN WE NEED A HUMAN: MOTIVATIONAL DETERMINANTS OF ANTHROPOMORPHISM
5. A Short Scale for Measuring Loneliness in Large Surveys (Research on Aging)
6. The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions
7. The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999
8. Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising
9. Multi-method research on consumer–brand associations: Comparing free associations, storytelling, and collages
10. Are Irony and Metaphor Understood Differently?

Their papers

• INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words (2005) — 387 citations
• Social media influencers: A route to brand engagement for their followers (2020) — 134 citations
• How Visual Brand Identity Shapes Consumer Response (2014) — 99 citations
• Personification in Advertising (2011) — 319 citations
• Narrative and Persuasion in Fashion Advertising (2010) — 334 citations
• Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors (2009) — 120 citations
• Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004) — 462 citations
• The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954–1999 (2002) — 185 citations
• The Impact of Verbal Anchoring on Consumer Response to Image Ads (2000) — 234 citations