Is Beauty Best? Highly versus Normally Attractive Models in Advertising

By Amanda B. Bower, Stacy Landreth. 2001

425 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/6524758da7c8dfb8c72333c7ecc2dc4a6f8eaac5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Sun Joo Grace Ahn
2. Geng Cui
3. Ling Peng
4. Yuho Chung
5. Jeremy N. Bailenson
6. I. L. Roy
7. Nathalie Fleck
8. Wanyi Zheng

In Gender Studies

1. Geng Cui
2. Ling Peng
3. Yuho Chung
4. Jeremy N. Bailenson
5. I. L. Roy
6. Nathalie Fleck
7. Wanyi Zheng
8. Piyush Sharma

In Marketing

1. Piyush Sharma
2. Nathalie Fleck
3. Shihyi Chien
4. Geng Cui
5. Ling Peng
6. Yuho Chung
7. I. L. Roy
8. Marcela Moraes

Citations in the corpus

• The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms (2020, background): “…people are more effective in presenting appearance-relevant products that enhance sociability, unattractive faces bring an advantage over plain-looking faces when they are associated with a product related to technical or professional expertise (e.g., Bower and Landreth 2001; Kang and Herr 2006).”
• Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007, background): “Lynch and Shuler (1994) refer to congruence under the term of match-up, as do Bower and Landreth (2001) who add that it involves the convergence between the product and the message encapsulated by the endorser’s image.”
• The Influences of Perceived Value on Consumer Purchase Intention : The Moderating Effect of Advertising Endorser (2011, background): “Celebrity advertising can transfer a celebrity's attitude and feeling from consumers to a product (Chi, Yeh, & Huang, 2009), and endorsers' credibility can also influence consumer purchase intention (Ohanian, 1990, 1991; Laffery & Goldsmith, 1999; Bower & Landreth, 2001; Chi, et al., 2009).”
• Celebrity influences on consumer decision making: new insights and research directions (2019, background): “However, the importance of celebrity attractiveness is disputed (Erdogan, 1999), because it is a weak predictor of purchase intentions (Till & Busler, 1998) and may be an irrelevant attribute for non-beauty related product categories (Bower & Landreth, 2001).”
• Celebrities in Advertising: Looking for Congruence or Likability? (2012, positive): “These models may seem attractive but they have been criticized on several levels (Bower & Landreth, 2001; Erdogan, 1999).”