Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect- Inconsistent Product Information

By Rashmi Adaval. 2001

323 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/583b782c17524b005462ce17d8e2858543337a3e

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In Experimental and Cognitive Psychology

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In Social Psychology

Citations in the corpus

I Follow My Heart and We Rely on Reasons: The Impact of Self-Construal on Reliance on Feelings versus Reasons in Decision Making (2015, background): “Specifically, previous research has shown that people are more likely to rely on affective reactions in judgments when the judgment is based on hedonic criteria than when it is based on utilitarian criteria (Adaval 2001; Pham 1998).”
Understanding Airline Travelers’ Perceptions of Well-Being: The Role of Cognition, Emotion, and Sensory Experiences in Airline Lounges (2016, background): “Furthermore, it is believed that understanding customers’ emotions is vital because they are directly linked to their subsequent behavior, such as satisfaction and behavioral intentions (Adaval, 2001; Babin & Babin, 2001; Bigné, Mattila, & Andreu, 2008; Chebat & Slusarczyk, 2005; Gracia, Bakker, & G”
Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms (2005, background): “For example, this is the case when judgment/behavior is linked to hedonic goals and outcomes (e.g., Adaval 2001; Pham 1998; Yeung and Wyer 2004).”
Why are you telling me this? An examination into negative consumer reviews on the Web (2007, background): “In addition, consumers may engage in affect confirmation only while evaluating hedonic attributes (Adaval, 2001), in that subjects give greater weight to the attribute information when it is evaluatively consistent with their mood (more likely positive than negative) than when it is inconsistent.”
The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013, background): “This finding is also observed when comparing the evaluation of hedonic products to the evaluation of utilitarian products (Adaval, 2001; White & McFarland, 2009; Yeung & Wyer, 2004).”
Affect as information about liking, efficacy, and importance. (2006, background): “Mood influences our judgments of consumer products (Adaval, 1997), political candidates (Ottati & Isbell, 1996), risks (Gasper & Clore, 1998), and life satisfaction (Schwarz & Clore, 1983), as well as many other kinds of evaluations (e.”
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Emotion often influences people’s reasoning process, such as the evaluative weight given to certain information (Adaval, 2001; Pham, 2007).”
Weather-Induced Mood, Institutional Investors, and Stock Returns (2015, background): “Adaval (2001) provides supportive, experimental evidence, demonstrating that affective reactions to distinguishable aspects of a product together influence purchasing decisions, even when those reactions may be unrelated to the object of assessment.”
Ideals and Oughts and the Reliance of Affect Versus Substance in Persuasion (2004, background): “Because consumption motives tend to vary across product categories, certain types of products (e.g., vacation packages) are more likely to be evaluated based on affect (as opposed to substance) than other types of products (e.g., long-distance plans; Adaval 2001).”
Consumers’ Trust in Feelings as Information (2012, unknown): “Consistent with previous ﬁndings (Adaval 2001; Pham 1998; Yeung and Wyer 2004), the simple effect of target affect was greater in the high-feeling-relevance (date) condition ( M Pleasant p 6.00 vs.”
Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure (2011, background): “Adaval R. (2001), Sometimes it just feels right: the differential weighting of affect-consistent and affect-inconsistent product information, Journal of Consumer Research, 28, 1, 1-17. Ahluwalia R. and Gürhan-Canli Z. (2000), The effects of extensions on the family brand name: an accessibilitydiagno”