Consumer evaluations of brand imitations

By Alain d'Astous, E. Gargouri. 2001

126 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/085dae91d7fc1a23116b3fc85083c34334ce6607

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xuehua Wang
2. Zhilin Yang
3. Piyush Sharma
4. J. Chébat
5. M. Sirgy
6. Ning Liu
7. Mário Lino Barata Raposo
8. Ricky Y. K. Chan

In Organizational Behavior and Human Resource Management

1. J. Chébat
2. M. Sirgy
3. Zhilin Yang
4. Mário Lino Barata Raposo
5. Paulo Duarte
6. Ning Liu
7. Xuehua Wang
8. Piyush Sharma

In Sociology and Political Science

1. Piyush Sharma
2. Xuehua Wang
3. Zhilin Yang
4. Mário Lino Barata Raposo
5. Paulo Duarte
6. M. Sirgy
7. J. Chébat
8. Muzaffer Uysal

Citations in the corpus

• Upscale image transfer from malls to stores: A self-image congruence explanation (2006, background): “Some studies have focused on the impact of store image on product perception (e.g., D'Astous and Gargouri, 2001), store satisfaction, store commitment, word-of-mouth, purchase intentions, and price insensitivity (e.g., Bloemer and Oderkerken-Schroder, 2002), and store loyalty (e.g., D'Astous and…”
• The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “Some studies have investigated the congruence between store image and self-image on product perception and purchase intention (eg, Bloemer & Oderkerken-Schroder, 2002 ; D'Astous & Gargouri, 2001 ).”
• A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market (2010, background): “Involvement ! Preference Zhang and Markman (2001) Involvement ! Information search Witt and Bruce (1972); Celsi and Olson (1988); Maheswaran and Mackie (1992); Bolfing (1988); Jain and Maheswaran (2000) Communication ! Need for cognition Zhang and Buda (1999)”
• Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “The commitment reflects the consumer’s desire to maintain a durable relationship with brand (Fournier, 1998; D’Astous and Gargouri, 2001).”
• Counterfeit proneness: Conceptualisation and scale development (2011, background): “Specifically, it shows that brand sensitivity is negatively associated with evaluation of counterfeit brands for shampoo, t-shirts, and sunglasses (d'Astous & Gargouri, 1999 ).”