Retail Environment, Self-Congruity, and Retail Patronage: An Integrative Model and a Research Agenda

By M. Sirgy, Dhruv Grewal, Tamara F. Mangleburg. 2000

662 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/e4223bc2e0712c4dad7bb6430e6886531ad05289

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Citations in the corpus

Self-congruity theory in consumer behavior: A little history (2018, background): “…reviews, see Sirgy (1982, 1985a, 1985b, 1986), Claiborne and Sirgy (1990), Johar and Sirgy (1991), Sirgy, Johar, Samli, and Claiborne (1991), Sirgy, Grewal, and Mangelburg (2000), and Sirgy and Su (2000), a meta-analysis by Aguirre-Rodriguez, Bosnjak, and Sirgy (2012), and more recently…”
Upscale image transfer from malls to stores: A self-image congruence explanation (2006, background): “Studies show that congruence between self-image and store image affects store preference and loyalty (e.g., Bellenger et al., 1976; Sirgy and Samli, 1985; Sirgy et al., 2000).”
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest (2019, background): “…has shown that consumers are attracted to a wide array of brands and products that are consistent within a particular identity (Malhotra 1988; Sirgy, Grewal, and Mangleburg 2000), as they all are contained within the “symbolic constellation of products that define an identity” (Reed et al.…”
An integrative framework capturing experiential and utilitarian shopping experience (2007, background): “For instance, using attributes of the shopping environment to form inferences about retail patron image, consumers seek image congruity between the retail patron image and self-image (Sirgy et al., 2000) to determine retailer patronage.”
Activating the Self‐Importance of Consumer Selves: Exploring Identity Salience Effects on Judgments (2004, background): “…self-image congruence models have suggested that a consumer is likely to be attracted to a brand, product (Malhotra 1988), or retail environment (Sirgy, Grewal, and Mangleburg 2000) to the extent that there is a cognitive match between positive value-expressive attributes and the consumer’s…”
Why the little things matter: Exploring situational influences on customers' self-service technology decisions (2015, background): “Lastly, task orientation and timepressure together can influence consumers' information search for potential purchases (Mattson & Dubinsky, 1987), as well as ultimate retailer choice (Sirgy et al., 2000; Gehrt & Yan, 2004).”
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers? (2007, positive): “Symbolic store image can be defined as stereotypical image of typical users of a particular store (Sirgy 1982; Sirgy et al. 2000).”