Hichang Cho

Sociology and Political Science · 2007–2017

A researcher in the Science corpus: 3 papers; trusts 17 researchers and is trusted by 3 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 27 citations into it; #13,848 of 22,756 by trust here, #7,219 by citations
• Marketing — 20 citations into it; #3,778 of 6,289 by trust here, #2,280 by citations
• Social Psychology — 16 citations into it
• Communication — 12 citations into it
• Gender Studies — 12 citations into it
• Literature and Literary Theory — 12 citations into it; #1,436 of 2,496 by trust here, #434 by citations

Whom Hichang Cho trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Kristopher J Preacher
2. Kenneth A. Bollen
3. Boonghee Yoo
4. Nurit Tal-Or
5. Chanthika Pornpitakpan
6. A. Spry
7. Adam N. Joinson
8. Lauren I. Labrecque
9. Mark S. Granovetter
10. Linton C. Freeman

Who trusts Hichang Cho overall

1. Félix Castro
2. Angela Yan Yu
3. Jung Ah Lee
4. Yu-Chu Yeh
5. Alfredo Vellido
6. Stella Wen Tian

Papers from Hichang Cho's perspective

Ordered by how strongly the researchers Hichang Cho trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Strength of Weak Ties
2. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
3. Development and validation of a parasocial interaction measure: The audience‐persona interaction scale
4. Brand Effects on Choice and Choice Set Formation Under Uncertainty
5. Factors predicting the effectiveness of celebrity endorsement advertisements
6. Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction.
7. Developing and validating a multidimensional consumer-based brand equity scale
8. Testing Structural Equation Models
9. Self‐disclosure in computer‐mediated communication: The role of self‐awareness and visual anonymity
10. Understanding audience involvement: Conceptualizing and manipulating identification and transportation

Their papers

• Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017) — 694 citations
• The influence of self-efficacy, subjective norms, and risk perception on behavioral intentions related to the H1N1 flu pandemic: A comparison between Korea and the US (2015) — 108 citations
• Social networks, communication styles, and learning performance in a CSCL community (2007) — 482 citations