David Martín-Consuegra
Marketing · 2007–2018
A researcher in the Science corpus: 4 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 38 citations into it
- Sociology and Political Science — 24 citations into it
- Organizational Behavior and Human Resource Management — 10 citations into it
Whom David Martín-Consuegra trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Andrew F. Hayes
- David J. Burns
- Ismail Erkan
- E. M. Salinas
- Kristopher J Preacher
- Xuehua Wang
- Chris Evans
- J. Pérez
- Sheryl E. Kimes
- Joffre Swait
Who trusts David Martín-Consuegra overall
Papers from David Martín-Consuegra's perspective
Ordered by how strongly the researchers David Martín-Consuegra trusts endorse each paper. Same corpus, a different order for every researcher.
- Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
- SPSS and SAS procedures for estimating indirect effects in simple mediation models (Behavoir research methods, instruments & computers)
- Brand Effects on Choice and Choice Set Formation Under Uncertainty
- Has Revenue Management become Acceptable?
- Credibility, Emotion or Reason?
- The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
- Celebrity endorsement, brand credibility and brand equity
- The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (Computers in Human Behavior)
- Consumer behaviour in tourism.
- The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities (Internet Research)
Their papers
- Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018) — 99 citations
- The importance of packaging in purchase and usage behaviour (2015) — 73 citations
- Tourism marketing information and destination image management (2010) — 181 citations
- An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector (2007) — 466 citations