Brand Effects on Choice and Choice Set Formation Under Uncertainty

By Joffre Swait, Tülin Erdem. 2007

153 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management Science and Operations Research, Marketing

View Paper: https://www.semanticscholar.org/paper/429fd7eb2bdcfbcc2d75767d280cf08df8105432

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Emily Lancsar
2. Denzil G. Fiebig
3. Xuehua Wang
4. Zhilin Yang
5. J. Sweeney
6. Joffre Swait
7. Arne Hole
8. Stephane Hess

In Management Science and Operations Research

1. J. Sweeney
2. Xuehua Wang
3. Zhilin Yang
4. Emily Lancsar
5. Joffre Swait
6. Denzil G. Fiebig
7. Arne Hole

In Marketing

1. J. Sweeney
2. Xuehua Wang
3. Zhilin Yang
4. Joffre Swait
5. Siyoung Chung
6. Hichang Cho
7. Emily Lancsar
8. Denzil G. Fiebig

Citations in the corpus

• The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010, background): “Swait and Erdem (2007) examine the effects of brand credibility on consumer choice and choice set formation.”
• Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, background): “Subsequently, Swait and Erdem (2007) examine the effects of brand credibility on consumer choice and choice set formation, while Li, Wang, and Yang (2011) assert that corporate brand credibility is more significant in influencing consumers’ purchase intentions toward the brand than is the perceived…”
• Discrete Choice Experiments: A Guide to Model Specification, Estimation and Software (2017, background): “Two examples of this are choice set formation, championed by Swait and colleagues in the general choice modelling literature (e.g. Swait and Erdem [20]) and starting to be used in health (e.g. Fiebig et al. [64]), and attribute non-attendance (e.g. Hensher and Greene [65], Lagarde [66] and Hole et a”
• The effects of brand credibility on customer loyalty (2008, result): “Results indicated that brand credibility was most appropriately viewed as unidimensional in both samples; this is consistent with general prior experience with the constructs (Erdem and Swait, 1998; Erdem et al., 2002; Swait and Erdem, 2006).”
• Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “This leads to choice set formation (Swait & Erdem, 2007), brand loyalty (Sweeney & Swait, 2008), and purchase intentions (Erdem & Swait, 2004; Wang & Yang, 2010), even when a branded product costs more than similar products from other competing brands (Kemp & Bui, 2011; Netemeyer et al., 2004).”