Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry

By Xuehua Wang, Zhilin Yang. 2008

289 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b4886ca52bf366d4c20cff9b89567fa927911e02

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Xiaoling Guo
2. Piyush Sharma
3. Xuehua Wang
4. Zhilin Yang
5. Ning Liu

In Sociology and Political Science

1. Piyush Sharma
2. Xiaoling Guo
3. Xuehua Wang
4. Zhilin Yang

Citations in the corpus

• The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image (2010, result): “S. settings; hence, with successful replications, our findings might be generalizable to other emerging countries or areas (Wang & Yang, 2008).”
• The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “Recent research findings indicate that a strong and positive brand personality can result in favorable product evaluations (eg, Wang & Yang, 2008 ).”
• Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries (2013, background): “Furthermore, consumers have higher-quality perceptions of products from the developed world, or those produced by joint ventures with developed countries (Wang, Siu, and Hui 2004; Wang and Yang 2008).”
• Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, background): “…on consumers in emerging markets are inconclusive: some studies show a clear preference for foreign goods (Ettenson, 1993; Okechuku & Onyemah, 1999; Wang & Yang, 2008), whereas others show differences in COO effects based on product attributes (Huddleston, Good, & Stoel, 2001), product…”
• A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention (2012, background): “Purchase intention can also be defined as the decision to act or physiological action that shows an individual’s behaviour according to the product (X. Wang & Yang, 2008).”