Xiaoling Guo

Marketing · with Ali · 2013–2018

A researcher in the Science corpus: 2 papers; trusts 22 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 40 citations into it; #5,973 of 6,289 by trust here, #6,049 by citations
• Sociology and Political Science — 23 citations into it; #21,535 of 22,756 by trust here, #18,468 by citations
• Social Psychology — 21 citations into it; #14,761 of 15,694 by trust here, #14,665 by citations
• Organizational Behavior and Human Resource Management — 18 citations into it
• Food Science — 7 citations into it

Whom Xiaoling Guo trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jan-Benedict E M Steenkamp
2. Dana L. Alden
3. Philip M. Podsakoff
4. Yinlong Zhang
5. R. Batra
6. Martijn G. de Jong
7. Scott B. MacKenzie
8. Jennifer L. Aaker
9. Ayşegül Özsomer
10. Lianxi Zhou

Who trusts Xiaoling Guo overall

1. Ayşegül Özsomer

Papers from Xiaoling Guo's perspective

Ordered by how strongly the researchers Xiaoling Guo trusts endorse each paper. Same corpus, a different order for every researcher.

1. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries
2. Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
3. Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
4. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
5. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
6. A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
7. Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry
8. Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?
9. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
10. The Effects of Item Parceling on Goodness-of-Fit and Parameter Estimate Bias in Structural Equation Modeling

Their papers

• Antecedents of consumers’ Halal brand purchase intention: an integrated approach (2018) — 165 citations
• Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries (2013) — 187 citations