Siyoung Chung
Marketing · 2017
A researcher in the Science corpus: 1 paper; trusts 17 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 18 citations into it; #3,777 of 6,289 by trust here, #2,280 by citations
- Sociology and Political Science — 15 citations into it; #13,847 of 22,756 by trust here, #7,579 by citations
- Gender Studies — 12 citations into it
- Literature and Literary Theory — 11 citations into it; #1,435 of 2,496 by trust here, #434 by citations
- Communication — 10 citations into it
- Social Psychology — 7 citations into it
Whom Siyoung Chung trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Kristopher J Preacher
- Kenneth A. Bollen
- Boonghee Yoo
- Nurit Tal-Or
- Chanthika Pornpitakpan
- A. Spry
- Adam N. Joinson
- Lauren I. Labrecque
- Andrew F. Hayes
- Joffre Swait
Who trusts Siyoung Chung overall
- Jung Ah Lee
- Samantha Brooks
- Priska L. Breves
- Matthew S. Eastin
- Chao-Hsing Lee
- Eugene Cheng‐Xi Aw
- Seunga Venus Jin
- O. C. Yilmazdogan
Papers from Siyoung Chung's perspective
Ordered by how strongly the researchers Siyoung Chung trusts endorse each paper. Same corpus, a different order for every researcher.
- Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (Behavior Research Methods)
- Development and validation of a parasocial interaction measure: The audience‐persona interaction scale
- Brand Effects on Choice and Choice Set Formation Under Uncertainty
- Factors predicting the effectiveness of celebrity endorsement advertisements
- Twitter as a way for celebrities to communicate with fans: Implications for the study of parasocial interaction.
- Developing and validating a multidimensional consumer-based brand equity scale
- Testing Structural Equation Models
- Self‐disclosure in computer‐mediated communication: The role of self‐awareness and visual anonymity
- Understanding audience involvement: Conceptualizing and manipulating identification and transportation
- Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence (Computers in Human Behavior)