The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market

By Xuehua Wang, Zhilin Yang, Ning Liu. 2009

87 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/eada684253b54ec0ceb1a3bc7b23eed4e27226e2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. R. Nikhashemi
2. Naser Valaei
3. Arun Kumar Tarofder

In Organizational Behavior and Human Resource Management

1. S. R. Nikhashemi
2. Naser Valaei
3. Arun Kumar Tarofder

In Sociology and Political Science

1. S. R. Nikhashemi
2. Naser Valaei
3. Arun Kumar Tarofder

Citations in the corpus

• Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017, background): “Even though brand personality plays an important role in many behavioural studies, such as commitment (Ha & Janda, 2014) and purchase intention (Wang et al., 2009), according to our study findings, even brand personality cannot prevent the consumer from displaying switching”