Does country of origin matter for low‐involvement products?

By Z. Ahmed, J. Johnson, Xia Yang, Chen Kheng Fatt, H. Teng, Lim Chee Boon. 2004

454 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/665973a6ec588f85df46812702ffcef2c083f770

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Citations in the corpus

Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, unknown): “necessarily lie in the conscious awareness sphere of the consumer; rather, these items are habitually purchased with little deliberation (Ahmed et al., 2004).”
Understanding price premium for grocery products: a conceptual model of customer-based brand equity (2007, result): “As existing research has suggested (for example Acebrón and Dopico, 2000; Thakor and Lavack, 2003; Hong and Wyer, 1990; Samiee et al., 2005; Ahmed et al., 2004), our results shows that the origin associated with a brand can influence the price premium.”
Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry (2008, background): “, 1985; Saeed, 1994; Ahmed et al., 2004), which further affects purchase intention (Roth and Romeo, 1992; Papadopoulos and Heslop, 1993). Hong and Wyer (1989) find that COO image could directly exert positive impact on consumers’ product quality evaluations.”
Product Ethnicity: Revisiting the Match between Products and Countries (2007, background): “…product ethnicity to key variables that have been shown to influence the use of COO cues, such as product familiarity (Johansson, Douglas, and Nonaka 1985); product involvement (Ahmed et al. 2004); and cultural differences, such as individualism and collectivism (Gürhan-Canli and Maheswaran 2000).”
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product (2007, unknown): “Ahmed et al. (2004) found that COO plays a role in consumers' evaluation of low-involvement products, although its effect is weak.”
The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006, background): “Ahmed et al. (2004) also point out that the country-of-origin would affect a purchase decision”
Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008, background): “Future studies may consider the inclusion of low involvement such as coffee, bread ( Ahmed et al. , 2004a, b”