The Effect of Brand Credibility on Consumers’ Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image

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Examining Consumers' Intentions to Dine at Luxury Restaurants while Traveling (2018, background): “However, there is circumstantial evidence from the branding and tourism literature that suggests food image may moderate the influence of attitude on intentions (Hsieh & Li, 2008; Lim & Weaver, 2014; Wang & Yang, 2010).”
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017, background): “This leads to choice set formation (Swait & Erdem, 2007), brand loyalty (Sweeney & Swait, 2008), and purchase intentions (Erdem & Swait, 2004; Wang & Yang, 2010), even when a branded product costs more than similar products from other competing brands (Kemp & Bui, 2011; Netemeyer et al., 2004).”
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, result): “Consistent with prior research on brand credibility, brand image is also shown to moderate the relationship between brand credibility and customers’ purchase intention (Wang & Yang, 2010).”