Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality

By Laurie Murphy, Pierre Benckendorff, G. Moscardo. 2007

251 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0e0d659f6bd045862937bbb852c7725e69401dd7

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Citations in the corpus

Self-image congruence in consumer behavior (2012, background): “Several other scholars call for research to establish the relevance of selfcongruity theory and to further extend the conceptualization in tourism (e.g., Beerli et al., 2007; Boksberger et al., forthcoming; Kastenholz, 2004; Murphy et al., 2007).”
Assessing the Perceived Restorative Qualities of Vacation Destinations (2013, background): “…with the main thrust of self-concept and destination image congruence literature that has seen increasing empirical attention in recent years (e.g., Murphy, Benckendorff, and Moscardo 2007) although the latter line of research tends not to assess this alignment from the perspective of attention…”
Effects of brand personality dimensions on consumers’ perceived self-image congruity and functional congruity with hotel brands (2017, background): “…(e.g., family restaurants or fine dining restaurants; Ekinci and Hosany, 2006; Musante et al., 2008), or mapping relationships involving brand image, brand personality, tourist perceptions, tourist preferences, satisfaction, and loyalty (Kim et al., 2011; Lee et al., 2009; Murphy et al., 2007).”
Destination Personality: Scale Development And Validation (2018, background): “…5-point bipolar scale Murphy et al. (2007) Structured: 20 items of Aaker’s (1997) BPS, 5-point bipolar scale Unstructured: Open-ended questions Murphy et al. (2007a) Structured: 20 items of Aaker’s (1997) BPS, 5-point bipolar scale Murphy, Benckendorff, and Moscardo (2007b) Structured: 20…”
Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment (2010, unknown): “Despite the implicit assumption that brand personality contributes to the long-term success of a brand, little research has explored sources and impacts of brand personality in the lodging industry although the growing attention has been paid to this concept in the tourism literature (eg, Ekinci & ”
Destination Image: A Meta-Analysis of 2000–2007 Research (2010, background): “The same concern of meaning plurality was addressed from a branding perspective by Murphy, Benckendorff, and Moscardo (2007).”
Self-Congruity Theory: To What Extent Does It Hold in Tourism? (2011, result): “Similarly contradictory results are reported in a related study that examined whether the level of self-congruity of different segments of tourists influenced their satisfaction with the destination and their intention to visit (Murphy, Benckendorff, and Moscardo 2007a, 2007b).”
Destination Personality, Affective Image, and Behavioral Intentions in Domestic Urban Tourism (2015, background): “…point and have either confirmed its applicability to destinations or offered a related alternative measure (Ekinci and Hosany 2006; Forristal and Lehto 2009; Lee and Suh 2011; Kim and Lehto 2013; Murphy, Benckendorff, and Moscardo 2007a, 2007b; Opoku and Hinson 2006; Usakli and Baloglu 2011).”
Toward The Perspective Of Cognitive Destination Image And Destination Personality: The Case Of Beijing (2013, background): “Moreover, most studies on destination personality have focused on Western destinations (e.g., Blain et al., 2005; Murphy et al., 2007a, 2007b).”
The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009, background): “However, only a handful of studies have focused on self-image congruity with a brand’s personality characteristics (e.g., Govers & Schoormans, 2005; Murphy et al., 2007), which is significant in providing insights into consumer purchase behavior.”
A Review of Personality Research in the Tourism and Hospitality Context (2010, background): “By identifying different destination personalities, DMOs can identify their competing destinations ( Murphy, Moscardo, & Benckendorff, 2007 ) and motivate tourist arrivals ( Murphy, Benckendorff, & Moscardo, 2007 ).”
The Impact of Self-Congruity and Evaluation of the Place on WOM: Perspectives of Tourism Destination Residents (2021, background): “…in tourism, the literature suggests that the self-congruity affects place satisfaction (Bekk, Sporrle, and Kruse 2016; Ekinci and Riley 2003; Murphy, Benckendorff, and Moscardo 2007), place expectations (Hosany 2012; Sirgy 2014; Xu and Pratt 2018), and place engagement (Ekinci,…”
Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations, Destination Image, and Visitor Image Congruity (2021, background): “In a travel context, visitor image congruity refers to perceived congruity between a visitor’s self-image and the image of a typical visitor to a destination (Chon 1992; Murphy, Benckendorff, and Moscardo 2007).”
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty (2019, background): “Therefore, Murphy, Benckendorff, and Moscardo (2007) indicate that tourists interpret a destination through its personality characteristics (sincere, family-oriented, exciting, daring, etc.) and evaluate the congruity between destination’s BP and their own self-images.”