Susannah R. Stern

Marketing · 2004–2011

A researcher in the Science corpus: 4 papers; trusts 7 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Subfields

Whom Susannah R. Stern trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Zizi Papacharissi
  2. Dana E. Mastro
  3. Bradley S. Greenberg
  4. A. Bandura
  5. Adrian Furnham
  6. Scott Coltrane
  7. Arie W. Kruglanski

Who trusts Susannah R. Stern overall

  1. Martin Waiguny
  2. Candice R. Hollenbeck
  3. Gerlinde Mautner
  4. Sophie C. Boerman
  5. Patti M. Valkenburg
  6. Michelle R. Nelson
  7. Jesse Fox
  8. Ralf Terlutter
  9. E. V. van Reijmersdal

Papers from Susannah R. Stern's perspective

Ordered by how strongly the researchers Susannah R. Stern trusts endorse each paper. Same corpus, a different order for every researcher.

  1. A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand
  2. The Portrayal of Racial Minorities on Prime Time Television
  3. Interactions, Activities and Gender in Children's Television Commercials : A Content Analysis
  4. Gender Representation in Television Commercials: Updating an Update
  5. The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising
  6. Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
  7. The Effectiveness of "in-Game" Advertising: Comparing College Students' Explicit and Implicit Memory for Brand Names
  8. The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults
  9. What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
  10. The hedonic marking of processing fluency: Implications for evaluative judgment

Their papers