Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials

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Virtual Virgins and Vamps: The Effects of Exposure to Female Characters’ Sexualized Appearance and Gaze in an Immersive Virtual Environment (2009, background): “…Sexualized Representations of Women The disparity in representation of men and women in traditional media has been well-documented for magazine advertisements (Soley and Reid 1988), television shows (Harwood and Anderson 2002), commercials (Stern and Mastro 2004), and music videos (Seidman 1992).”
Shaken and Stirred: A Content Analysis of Women’s Portrayals in James Bond Films (2010, background): “In a comprehensive analysis of television commercials, Stern and Mastro (2004) replicated long-established findings with regard to women’s roles—females are severely underrepresented, they are substantially younger than their male counterparts, and they are portrayed as successful only when thin,…”
Mining large corpora for social information: The case of elderly (2007, background): “…(Mares & Fitzpatrick 2004), health communication (Thompson, Robinson & Beisecker 2004), as well as age communication in the media (Nussbaum, Pecchioni, Robinson & Thompson 2000:85–112, Robinson, Skill & Turner 2004) and in marketing (DeRenzo & Malley 1992, Balazs 2004, Stern & Mastro 2004).”