A Cross-Cultural Content Analysis of Sex-Role Stereotyping in Television Advertisements: A Comparison Between Great Britain and New Zealand

By Adrian Furnham, Elena Farragher. 2000

91 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/91a44682b8f3652a088d73dac1cf136ac49394a3

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Citations in the corpus

Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising (2005, background): “In contrast, a few studies done outside of the United States have shown differences in terms of stereotyping gender roles in advertising ( Furnham & Farragher, 2001; Gilly, 1988).”
A meta-analysis of gender roles in advertising (2010, background): “9 Furnham and Farragher 2000, study 2 New Zealand 1996 TV whole/during day mixed up to 3 cf excluded”
Gender Role Portrayals in Indian Television Ads (2011, methodology): “Following the method used by previous researchers (e.g., Arima 2003; Furnham and Farrager 2000; McArthur and Resko 1975; Nassif and Gunter 2008; Uray and Burnaz 2003), repeat ads, institutional ads and ads with no adult human character were excluded from the study; movie promotions and channel sel”
Gender Stereotypes in Spanish Television Commercials (2007, background): “The pattern of gender role stereotypes in television advertising does not appear to be the same worldwide: Although gender stereotyping seems to be decreasing in the West, this does not seem to be the case in Asia and Africa ( Furnham and Farrager 2001; Furnham and Mak 1999).”
Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials (2004, background): “The most common setting for women in commercials is the domestic residence (Furnham & Bitar, 1993; Furnham & Farragher, 2000; Furnham & Mak, 1999; Mazzella, Durkin, Cerini, & Buralli, 1992).”
Examination of Gender-role Portrayals in Television Advertising across Seven Countries (2011, background): “Yet, advertisers believe that male voices are perceived as more convincing, credible, and authoritarian than are female voices (Furnham and Farragher 2000).”
A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016, background): “…and Martinez-Vicente 2007) or domestic products and products linked to housekeeping (e.g. cleaning products) (e.g. Ibroscheva 2007), while men tend to be linked to leisure (e.g. sports, alcohol) and technological products (e.g. cars, consumer electronics) (e.g. Furnham and Farragher 2000).”