The Perpetuation of Subtle Prejudice: Race and Gender Imagery in 1990s Television Advertising

By Scott Coltrane, Melinda J. Messineo. 2000

283 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/5327fcc2fccef47b1c4c9f1c1f027bf780afee40

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Citations in the corpus

Measuring the Meaning of Black Media Stereotypes and Their Relationship to the Racial Identity, Black History Knowledge, and Racial Socialization of African American Youth (2014, background): “…the persistence of negative Black media content in spite of industry advances and the introduction of positive Black media images (Adams-Bass, Bentley-Edwards & Stevenson, in press; Bogle, 2001a, 2001b; Coltrane & Messineo, 2000; Jackson, 2006; Nama, 2003; Watkins, 2005; Woodard & Mastin, 2005).”
An Intersectional Analysis of Gender and Ethnic Stereotypes (2013, background): “Further, research on media representations documents that television shows, advertisements, and movies often depict White women in traditionally feminine ways such as attractive, friendly, and emotionally dependent (e.g., Coltrane & Messineo, 2000; Licata & Biswas, 1993).”
Gender Stereotypes in Spanish Television Commercials (2007, background): “The general opinion is that sexism or gender stereotyping in television advertising continues, although portrayals of women in advertising are becoming more realistic ( Coltrane and Messineo 2000; Ganahl et al. 2003; Kim and Lowry 2005).”
Accounting for Differences in Norms of Respect (2004, background): “In their study of television commercials, for example, Coltrane and Messineo (2000) found evidence of persistent stereotyping of White males as “powerful” and African American females as “inconsequential.””
Images of Women’s Sexuality in Advertisements: A Content Analysis of Black- and White-Oriented Women’s and Men’s Magazines (2005, methodology): “Although some research has focused on media images geared specifically toward African American audiences (Humphrey & Schuman, 1984; McLaughlin & Goulet, 1999; Thomas & Treiber, 2000) or male audiences ( Coltrane & Messineo, 2000; Krassas et al., 2001), even less research has focused on the differen”
Media Contributions to African American Girls' Focus on Beauty and Appearance: Exploring the Consequences of Sexual Objectification (2008, background): “This message is found in virtually every medium and seems to be a staple in content geared toward younger audiences (Coltrane & Messineo, 2000; Signorielli, 1997; Ward, 1995).”
Television Commercials as a Lagging Social Indicator: Gender Role Stereotypes in Korean Television Advertising (2005, background): “Women have been found to be portrayed as product users rather than as product authorities or experts ( Coltrane & Messineo, 2000; Gilly, 1988; McArthur & Resko, 1975).”
Harm and Offence in Media Content: A Review of the Evidence (2006, background): “advertisements aired during the 1990s, as in earlier decades, continue to show men as more authoritative than women, women as sex objects, African American men as aggressive, and white men as powerful (Coltrane and Messineo, 2000).”
Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials (2004, background): “Moreover, commercials commonly depict women holding jobs and engaging in behaviors that remain stereotypic (Coltrane & Messineo, 2000).”
Activating and Suppressing Hostile and Benevolent Racism: Evidence for Comparative Media Stereotyping (2007, unknown): “Racial portrayals in the media have been studied across a wide variety of media contexts, including news (Dixon & Linz, 2000a,b; Entman, 1992, 1994a,b; Gilens, 1996), prime-time programming (Mastro & Robinson, 2000; Oliver, 1994), and advertising (Coltrane & Messineo, 2000; Mastro & Stern, 2003).”
Cues that Matter: How Political Ads Prime Racial Attitudes During Campaigns (2002, background): “Still, there are indications that contemporary mainstream media reinforce negative stereotypes about minorities (Coltrane and Messineo 2000; Entman 1990, 1992; Entman and Rojecki 2000; Gray 1995).”
Is advertising a barrier to male movement toward gender change? (2010, background): “Frequent research has found that the portrayal of men in male media is quite different from that shown in female media (Barthel, 1992; Coltrane and Allan, 1994; Coltrane and Messineo, 2000; Kaufman, 1999; Kervin, 1990; Prinsloo, 2006; Sabo and Jansen, 1992; Wenner, 1991).”
Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies (2016, background): “Most, however, argue that conventional gender portrayals continue to appear in advertising, yet now in a modified form (Coltrane and Messineo 2000).”
‘Seeing from a different angle’: the role of pop culture in teaching for diversity and critical media literacy in adult education (2007, background): “As Coltrane and Messineo ( 2000 ) note, ‘media images provide a diffuse confirmation of one’s world view, promote acceptance of current social arrangements and reassure people that things are the way they ought to be’ (364).”