The Portrayal of Racial Minorities on Prime Time Television

By Dana E. Mastro, Bradley S. Greenberg. 2000

324 citations recorded by the source corpus.

Subfields: Communication, Gender Studies, Literature and Literary Theory

View Paper: https://www.semanticscholar.org/paper/20b911c7a49af5b85738cc71d23071a601e56723

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

In Gender Studies

In Literature and Literary Theory

Citations in the corpus

Exposure to Television Portrayals of Latinos: The Implications of Aversive Racism and Social Identity Theory (2008, background): “Census, 2000), content analytic research suggests that they constitute only about 3%‐4% of characters featured on prime-time television (Mastro & Behm-Morawitz, 2005; Mastro & Greenberg, 2000 )—a proportion of the television population that has remained relatively stable for approximately 5 decades”
Do You See What I See? (2006, background): “Not only are ethnic minority groups often portrayed in negative ways through the media, they are often not portrayed at all, leaving the impression that these groups are not sufficiently important in our society (Children Now, 2004; Mastro & Greenberg, 2000).”
Media Contributions to African American Girls' Focus on Beauty and Appearance: Exploring the Consequences of Sexual Objectification (2008, background): “Formal content analyses tend to focus on images of women in general, which usually means White women, or images of Black people in general (e.g., Mastro & Greenberg, 2000; Signorielli & Bacue, 1999).”
Depictions of Gender on Primetime Television: A Quantitative Content Analysis (2017, background): “The use of speaking turns helps to ensure sufficient character inclusion and presence in the program, for coding purposes (e.g., Mastro & Behm-Morawitz, 2005; Mastro & Greenberg, 2000; Mastro & Ortiz, 2008).”
A social identity approach to understanding the impact of television messages (2003, background): “Content analyses reveal that, when shown, Latinos are most often represented as either police officers or criminals (Mastro & Greenberg, 2000), and are more likely to be the object of excessive force at the hands of White police officers (Mastro & Robinson, 2000).”
Television Viewing, Racial Attitudes, and Policy Preferences: Exploring the Role of Social Identity and Intergroup Emotions in Influencing Support for Affirmative Action (2010, background): “Television comedy shows are likely to depict African-American male characters as lazy and unintelligent and female characters as boisterous and mean (Cummings, 1988; Mastro & Greenberg, 2000; Wilson & Gutierrez, 1995).”
The Representation of Juvenile Offenders by Race on Los Angeles Area Television News (2006, background): “Similar findings of Latino underrepresentation have also been reported in studies of race and entertainment programming ( Mastro & Greenberg, 2000 ).”
Aging on Television: Messages Relating to Gender, Race, and Occupation in Prime Time (2004, background): “Mastro and Greenberg (2000), for example, in an analysis of a composite week of programming broadcast in 1996, found that African American characters were over-represented in relation to their proportion in the U.S. population but that other minorities (Latinos, Asians) continued to be…”
Mediated Intergroup Contact: Concept Explication, Synthesis, and Application (2012, background): “In other words, a significant portion of the increased number of Black characters may have been found in high concentration on so-called Black shows, and some observations did concur with this speculation (Mastro & Behm-Morawitz, 2005; Mastro & Greenberg, 2000).”
Television Viewing and Perceptions About Race Differences in Socioeconomic Success (2002, background): “About half of those characters played major roles; one third appeared in sitcoms; slightly more than one third appeared in crime programs; and none appeared in evening soap operas, such as Melrose Place (Mastro & Greenberg, 2000).”
Who's that Girl: Television's Role in the Body Image Development of Young White and Black Women (2004, background): “Reports estimate that Black women make up 5.6% of primetime television characters (Mastro & Greenberg, 2000), and appear in only 2–3% of mainstream magazine advertisements (Bowen & Schmid, 1997).”
Of Warrior Chiefs and Indian Princesses: The Psychological Consequences of American Indian Mascots (2008, background): “In a composite week of U.S. prime-time television in 1996, no American Indian television characters were identified (Mastro & Greenberg, 2000).”
Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials (2004, methodology): “The degree of dress (R = .92) of characters similarly employed a 5-point scale ranging from conservatively clad to suggestively clad (Fullerton & Kendrick, 2000; Mastro & Greenberg, 2000).”