Interactions, Activities and Gender in Children's Television Commercials : A Content Analysis

By M. S. Larson. 2001

99 citations recorded by the source corpus.

Subfields: Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/142ae0489f13184db43deff91dd04d45df817b47

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Susannah R. Stern
2. Mallika Das
3. Dana E. Mastro
4. Srividya Ramasubramanian

In Sociology and Political Science

1. Susannah R. Stern
2. Mallika Das
3. Dana E. Mastro
4. Srividya Ramasubramanian
5. Anita Atwell Seate

Citations in the corpus

• Gender Role Portrayals in Indian Television Ads (2011, background): “In addition, such images may also be stored in memory and serve as cognitive scripts for later retrieval and use by others (Bailey 2006; Larson 2001 ).”
• Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials (2004, background): “84) of the character within each commercial was also recorded (Fullerton & Kendrick, 2000; Furnham & Mak, 1999; Larson, 2001).”