Vince-Wayne Mitchell

Marketing · 2001–2012

A researcher in the Science corpus: 9 papers; trusts 5 researchers and is trusted by 6 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it; #2,711 of 6,289 by trust here, #1,033 by citations
• Sociology and Political Science — 13 citations into it; #14,037 of 22,756 by trust here, #11,144 by citations
• Organizational Behavior and Human Resource Management — 12 citations into it; #4,136 of 8,741 by trust here, #2,972 by citations
• Clinical Psychology — 9 citations into it
• Social Psychology — 8 citations into it

Whom Vince-Wayne Mitchell trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Jennifer Edson Escalas
2. Mark R. Leary
3. Alain d'Astous
4. J. Sweeney
5. Kevin Lane Keller
6. Cele Otnes
7. Gianfranco Walsh
8. Traci H. Freling
9. Herbert A. Simon

Who trusts Vince-Wayne Mitchell overall

1. Saeed M. Z. A. Tarabieh
2. Qing Wang
3. Paurav Shukla
4. Chunmin Lang
5. M. Meijer
6. E. Wallace
7. Gianfranco Walsh
8. Soniya Billore

Papers from Vince-Wayne Mitchell's perspective

Ordered by how strongly the researchers Vince-Wayne Mitchell trusts endorse each paper. Same corpus, a different order for every researcher.

1. Consumption symbols as carriers of culture: a study of Japanese and Spanish brand personality constructs. (Journal of Personality and Social Psychology)
2. Brand personality: How to make the metaphor fit?
3. The magical number seven plus or minus two: some limits on our capacity for processing information.
4. You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
5. A re-examination of the generalizability of the Aaker brand personality measurement framework
6. Maximizing versus satisficing: happiness is a matter of choice. (Journal of Personality and Social Psychology)
7. An examination of brand personality through methodological triangulation
8. Do We Really Need Multiple-Item Measures in Service Research?
9. Explorations in Personality
10. Consumer Control and Empowerment: A Primer

Their papers

• The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010) — 196 citations
• Are Consumer and Brand Personalities the Same (2012) — 117 citations
• Consumer confusion proneness: scale development, validation, and application (2007) — 219 citations
• UK Generation Y male fashion consciousness (2006) — 196 citations
• Male versus female consumer decision making styles (2006) — 191 citations
• Towards a Conceptual Model of Consumer Confusion (2005) — 200 citations
• Gender differences in German consumer decision‐making styles (2004) — 415 citations
• German Consumer Decision‐Making Styles (2001) — 246 citations
• The Mannmaven: an agent for diffusing market information (2001) — 132 citations