Male versus female consumer decision making styles

By C. Bakewell, Vince-Wayne Mitchell. 2006

191 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/eac956595a8be58a6a070f0b0d86c67eeb27cbab

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Inda Sukati
2. A. Madahi

In Organizational Behavior and Human Resource Management

1. Inda Sukati
2. A. Madahi

Citations in the corpus

• The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia (2012, background): ““Teenage boys were more utilitarian, whereas teenage girls are more social/conspicuous conscious” (Cathy & Vincent, 2006).”